มาตรฐานการรายงานทางการเงิน IFRS 16 เรื่อง สัญญาเช่า
การสร้างแบรนด์ร้านกาแฟ (Branded Café) กับธุรกิจนอนออยล์ (Non-oil Business)
การรับรู้แบรนด์ (Brand Awareness) กับ เครื่องหมายการค้า “ปุ๋ย”
คุณค่าแบรนด์ (Brand Equity) กับ ธุรกิจขายตรง
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Glossary of Intellectual Property (English - Thai) Second Edition
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Brand Valuation

Brand is one of the assets of the company which plays a role in long-term financial success. To determine a brand's economic (monetary) value, a brand valuation process is carried out to determine its level of brand equity.

The fair value of a brand or asset will vary from time to time and there may be differing values at the same time according to the purpose for which it is necessary to establish a fair value.

Purpose of Brand Valuation
1. Possible Sale/Purchase
2. Joint Venture
3. Licensing
4. Accounting Standards
5. Marketing Strategy
6. Fund Raising
7. Others

Brand Valuation Methodology
  • Cost Approach
  • Market Comparison Approach
  • Income Approach
Sample of Brand Valuation
  • Coffee shop within PTT Gas Station: “Café Amazon Brand” – for the purpose of Marketing Strategy
  • Restaurant: “Black Canyon Brand” - for the purpose of Marketing Strategy
  • Frozen food product: “Prantalay Brand” - for the purpose of Marketing Strategy
  • Chemical fertilizer product: "Ox Brand" – for the purpose of Accounting Standards
  • Skin care product: “Amela-EX Brand” - for the purpose of Licensing
  • Skin care product: "C' Care Brand" - for the purpose of Fund Raising
  • Building material product: “Gehause Brand” - for the purpose of Fund Raising
  • Thai Hom Mali Rice product: “King Elephant Brand” - for the purpose of Joint Venture
  • Automotive product and automotive systems engineering installation service: “CTV-DOLL Brand” - for the purpose of Accounting Standards

 
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